Baking soda & peroxide. Tartar control. 3 Shades whiter. One tube! Fresh from the dentist feeling of clean. For a clean, white, healthy smile! Gently cleans away surface stains. Penetrates tiny crevices to clean away deep stains. Safely lightens tooth enamel for whiter & brighter teeth. Contains fluoride for cavity protection. And a bold mint taste! I've got a secret. Did you know people have been brushing their teeth with baking soda for over 100 years? To clean and whiten their teeth and freshen their breath-without harming tooth enamel. Which is why Arm & Hammer launched the world's first toothpaste formulated with baking soda in 1987. Since that time, thousands of dentists have recommended baking soda toothpaste for healthier teeth and gums. So maybe it's not that big of a secret, after all. Try it for yourself! The standard of purity.